Why is Tips Films falling/rising?

As of 11-Jun, Tips Films Ltd is experiencing a decline in its stock price, currently at 590.85, which reflects a decrease of 5.85 points or 0.98%. The stock has underperformed its sector by 4.74% today and has been on a consecutive downward trend for the last two days, accumulating a total loss of 5.66% during this period. Despite opening with a gain of 3.34% and reaching an intraday high of Rs 616.65, the stock's performance has been hindered by a significant drop in investor participation, with delivery volume falling by 49.64% compared to the five-day average. Additionally, the company's long-term growth prospects appear poor, with net sales declining at an annual rate of -0.01% and operating profit plummeting by 218.72% over the past five years.
In the broader market context, the stock's performance over the past week shows a decline of 0.98%, while the benchmark Sensex has increased by 1.87%. Year-to-date, Tips Films has fallen by 5.77%, contrasting with the Sensex's gain of 5.60%. The film production and entertainment sector has seen a rise of 3.65%, indicating that the stock's struggles are not reflective of the overall market trend. The company's financial health is concerning, with a negative EBITDA and a significant drop in profits over the past year, which has contributed to the stock's volatility and riskiness compared to historical valuations.