Why is Tips Films falling/rising?

As of 24-Jun, Tips Films Ltd is experiencing a decline in its stock price, currently at Rs 550.55, which represents a decrease of Rs 11.45 or 2.04%. The stock has underperformed its sector by 2.73% today and has been on a downward trend for the last three days, accumulating a total loss of 4.09% during this period. Despite reaching an intraday high of Rs 575.95, the stock's performance over the past week shows a decline of 5.98%, while its year-to-date performance is down by 12.19%. The company's financial health is concerning, with a negative operating profit and a significant drop in net sales growth over the last five years, leading to a negative EBITDA and a low return on capital employed.
In the broader market context, the Sensex has shown a slight increase of 0.58% over the past week, contrasting with the stock's poor performance. The stock's liquidity remains adequate, but there has been a notable decrease in investor participation, with delivery volume falling by 9.24% compared to the five-day average. This consistent underperformance against the benchmark, coupled with negative quarterly results and a lack of long-term growth prospects, suggests that investor sentiment is likely negative, contributing to the stock's decline.