Why is Tips Films falling/rising?

As of 18-Jul, Tips Films Ltd is experiencing a decline in its stock price, currently at Rs 544.50, which reflects a decrease of Rs 13.5 or 2.42%. The stock has been on a downward trend, having lost 3.3% over the last two days, and it has underperformed significantly over various time frames, with a year-to-date decline of 13.16%. Today's trading saw the stock reach an intraday high of Rs 571 but ultimately closed lower, indicating weak investor sentiment. The company has reported poor financial performance, including a negative PAT and a low return on capital employed, contributing to its recent price drop. Additionally, the stock's delivery volume has decreased sharply, suggesting falling investor participation.
In the broader market context, the stock's performance has been notably worse than the benchmark, with a 1-week return of -7.63% compared to the Sensex's -0.90%. Over the past year, Tips Films has consistently underperformed against the BSE500, which has generated a positive return of 0.51%. The film production and entertainment sector itself has also seen a decline of 2.41%, reflecting a challenging environment for the industry. Overall, the combination of poor financial results, declining investor interest, and underperformance relative to the market has contributed to the stock's downward trajectory.