Why is Tips Films falling/rising?

As of 14-Aug, Tips Films Ltd is experiencing a decline in its stock price, currently at Rs 481.35, which reflects a decrease of Rs 4.65 or 0.96%. Today's price summary indicates that the stock has underperformed its sector by 5%, and it has fallen after three consecutive days of gains. The stock reached an intraday high of Rs 499.95 but also touched a low of Rs 474.3, with more trading volume occurring near the lower price. Over the past week, the stock has shown a positive return of 2.66%, but it has significantly underperformed over the past month and year, with returns of -14.21% and -23.23%, respectively. Despite a recent positive earnings report, the company has a concerning long-term growth outlook, with net sales declining at an annual rate of -0.01% and operating profit plummeting by 218.72% over the last five years.
In the broader market context, while the Sensex has shown a slight decline of 0.03% over the past week, Tips Films' recent performance contrasts sharply with the overall market trend. The film production and entertainment sector has gained by 4.01%, indicating a favorable environment for peers, yet Tips Films has struggled to capitalize on this momentum. The stock's negative EBITDA and poor long-term performance, alongside a significant drop in investor participation, suggest that market sentiment remains cautious. This combination of factors contributes to the stock's downward movement, as it continues to face challenges in both short-term and long-term growth.