Why is Titan Company falling/rising?

As of 01-Aug, Titan Company Ltd is experiencing a decline in its stock price, currently at 3,315.00, reflecting a change of -31.45, or -0.94%. The stock has been on a downward trend, losing value for the last six consecutive days, resulting in a total decline of -4.84% during this period. Additionally, it is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. The stock's performance over the past week shows a decline of -3.97%, while its one-month return is -10.41%. Despite a strong management efficiency indicated by a high ROCE of 22.06% and a healthy long-term growth rate in net sales, the stock has underperformed with a -4.44% return over the past year, which has contributed to negative sentiment among investors.
In the broader market context, Titan Company’s recent performance contrasts with the Sensex, which has only declined by -1.06% over the past week. The stock's falling investor participation, evidenced by a 5.2% drop in delivery volume compared to the 5-day average, suggests a lack of confidence among traders. Furthermore, despite high institutional holdings at 30.33%, which typically indicates a strong analytical backing, the stock's flat results and below-par performance in both the long-term and near-term have raised concerns. This combination of factors has led to a negative outlook for Titan Company, contributing to its recent price decline.