Why is Transcorp Intl. falling/rising?

As of 29-Jul, Transcorp International Ltd's stock price is currently at 24.19, reflecting a decrease of 0.81, or 3.24%. The stock has underperformed its sector by 3.92% today and is trading below all its moving averages, indicating a bearish trend. Over the past week, the stock has declined by 5.51%, and it has experienced a significant drop of 40.78% over the past year. Despite a very attractive valuation with a return on equity (ROE) of 15.5 and a price-to-book value of 1.2, the stock's performance has been hindered by weak long-term fundamentals, including a net sales decline of 34.4% in the latest quarter. Additionally, while promoter confidence has increased with a 0.68% rise in their stake, the overall negative performance and falling investor participation, with a 58.36% drop in delivery volume, suggest a lack of market confidence.
In the broader market context, the Sensex has only declined by 1.03% over the past week, indicating that Transcorp International Ltd's performance is significantly worse than the market average. The stock's year-to-date performance is also concerning, with a decline of 23.21% compared to the Sensex's gain of 4.09%. This stark contrast highlights the stock's struggles relative to the broader market, further emphasizing the challenges it faces in regaining investor confidence amidst poor sales growth and overall negative returns.