Why is Tree House Edu. falling/rising?

As of 08-Jul, Tree House Education & Accessories Ltd is experiencing a decline in its stock price, currently at Rs 7.75, which reflects a decrease of Rs 0.08 or 1.02%. The stock has underperformed significantly, with a 1-week return of -5.26% and a 1-month return of -6.29%. It is also trading close to its 52-week low, just 1.68% away from Rs 7.62. The stock has been on a downward trend, having fallen consecutively for the last two days, with a total drop of 3% during this period. Key negative factors contributing to this decline include the company's operating losses, weak long-term growth, and a concerning debt servicing ability, highlighted by a negative EBIT to Interest ratio. Additionally, the stock's performance has been poor over the past year, with a staggering return of -70.66%, and 99.45% of promoter shares are pledged, which adds further downward pressure in a falling market.
In the broader market context, the Sensex has shown a slight increase of 0.02% over the past week, contrasting sharply with Tree House's negative performance. This indicates that while the overall market remains relatively stable, Tree House is struggling significantly. The stock's liquidity appears adequate, with a delivery volume increase of 11.04% compared to the 5-day average, but this has not translated into positive price movement. The company's negative EBITDA and poor financial results, including a drastic fall in profit before tax and cash reserves, further exacerbate its challenges, leading to a lack of investor confidence and contributing to its current decline.