Why is Tree House Edu. falling/rising?

As of 11-Jul, Tree House Education & Accessories Ltd is experiencing a decline in its stock price, currently at Rs 7.66, which represents a decrease of 0.13 or 1.67%. The stock has underperformed its sector by 1.72% today and is trading below all its moving averages, indicating a bearish trend. Over the past week, the stock has dropped by 4.13%, and its year-to-date performance shows a significant decline of 54.83%. The company has reported poor financial results, including a substantial operating loss and a negative EBITDA, which contribute to its weak long-term fundamental strength. Additionally, 99.45% of promoter shares are pledged, adding further downward pressure in a falling market.
In the broader market context, the Sensex has only declined by 1.12% over the past week, highlighting that Tree House Edu.'s performance is significantly worse than the overall market. While the stock has seen a rise in investor participation, with a 55.82% increase in delivery volume, this has not translated into positive price movement. The stock's long-term returns are concerning, with a staggering 70.39% drop over the past year, compared to the Sensex's modest gain of 3.26% in the same period. This underperformance relative to the benchmark further emphasizes the challenges facing Tree House Education & Accessories Ltd.