Why is Tree House Edu. falling/rising?

As of 18-Jul, Tree House Education & Accessories Ltd is experiencing a decline in its stock price, currently at Rs 7.45, which reflects a decrease of Rs 0.34 or 4.36%. The stock has underperformed significantly, with a return of -12.04% over the past month and a staggering -68.51% over the last year. Today's performance indicates that the stock is close to its 52-week low, just 1.34% away from Rs 7.35, and has fallen after two consecutive days of gains. Additionally, it is trading below all key moving averages, which suggests a bearish trend. The company's weak long-term fundamentals, highlighted by a negative EBITDA and a poor Return on Equity (ROE) of 0%, further contribute to the stock's downward pressure. The fact that 99.45% of promoter shares are pledged adds to the risk, particularly in a declining market.
In the broader market context, the stock's short-term performance has been notably worse than the benchmark, with the Sensex only declining by 0.90% over the same one-month period. While Tree House Education has seen a significant increase in investor participation, as indicated by a 376.19% rise in delivery volume, this has not translated into positive price movement. The company's flat results and poor ability to service its debt, combined with its underperformance against the BSE500 over various time frames, paint a concerning picture for potential investors. Overall, the combination of weak financial health and negative market sentiment is driving the stock's decline.