Why is Tree House Edu. falling/rising?

As of 21-Jul, Tree House Education & Accessories Ltd is currently priced at Rs. 7.47, reflecting a slight increase of 0.02 (0.27%). Despite this minor uptick, the stock has been underperforming significantly, with a 1-week return of -2.86% and a 1-month return of -7.89%. The stock hit a new 52-week low of Rs. 7.2 today and is trading below all its moving averages, indicating a bearish trend. Additionally, the company has shown weak long-term fundamental strength, with a return on equity of 0% and a negative EBITDA, which suggests ongoing financial difficulties. The high percentage of pledged promoter shares (99.45%) adds further risk, particularly in a declining market, contributing to the stock's downward pressure.
In the broader market context, the Sensex has remained relatively stable, with only a slight decline of 0.06% over the past week. While the educational institutions sector has gained by 2.09%, Tree House has notably underperformed, indicating that its struggles are not reflective of the sector's overall performance. The stock's significant negative returns over the past year (-68.12%) and its poor performance compared to the BSE500 further highlight its challenges in attracting investor confidence, despite a recent increase in delivery volume.