Why is Tree House Edu. falling/rising?

As of 22-Jul, Tree House Education & Accessories Ltd is experiencing a decline in its stock price, currently at Rs. 7.32, which reflects a decrease of 0.15 or 2.01%. The stock has hit a new 52-week low of Rs. 7.02 today and has underperformed its sector by 3.73%. Over the past week, the stock has decreased by 2.40%, and its year-to-date performance shows a significant drop of 56.84%. The company's fundamentals are weak, with a return on equity of 0% and a negative EBITDA, indicating poor financial health. Additionally, 99.45% of promoter shares are pledged, which adds downward pressure on the stock in a declining market.
In the broader market context, the Sensex has only decreased by 0.47% over the past week, highlighting that Tree House Edu. is underperforming relative to the benchmark. The stock's long-term performance has been particularly troubling, with a 67.99% decline over the past year compared to a modest 2.09% increase in the Sensex. This consistent underperformance against the benchmark over the last three years further emphasizes the challenges faced by the company, including weak operating profit growth and a poor ability to service debt, which collectively contribute to the stock's current downward trajectory.