Why is Tree House Edu. falling/rising?

As of 23-Jul, Tree House Education & Accessories Ltd is experiencing a decline in its stock price, currently at Rs. 7.21, which reflects a decrease of 0.11 or 1.5%. The stock has hit a new 52-week low of Rs. 6.98 today and has underperformed its sector by 3.11%. Over the past week, the stock has fallen by 4.12%, and its year-to-date performance shows a significant decline of 57.49%. Despite a recent increase in promoter confidence, with a 1.18% rise in their stake, the company's long-term fundamentals remain weak, highlighted by an average Return on Equity (ROE) of 0% and a negative EBITDA, contributing to the stock's poor performance.
In the broader market context, the Sensex has shown a slight increase of 0.11% over the past week, contrasting sharply with Tree House's negative returns. The stock's performance has been below par not only in the short term but also over the last year, where it has generated returns of -68.72%, significantly underperforming the benchmark. The company's weak financial indicators, including a poor EBIT to Interest ratio and low cash reserves, further exacerbate its risk profile, leading to a lack of investor confidence and contributing to the stock's downward trajectory.