Why is Tree House Edu. falling/rising?

As of 10-Sep, Tree House Education & Accessories Ltd is experiencing a decline in its stock price, currently at 7.40, which reflects a decrease of 0.3 or 3.9%. The stock has underperformed the sector today by 3.76%, and it is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Over the past week, the stock has dropped by 4.39%, while it has shown a modest gain of 12.46% over the past month. However, the long-term performance remains concerning, with a staggering decline of 66.33% over the past year. The company's weak fundamentals, highlighted by an average Return on Equity (ROE) of 0% and a negative EBITDA, contribute to its status as a strong sell. Additionally, the high percentage of pledged promoter shares (94.04%) adds downward pressure on the stock in a falling market.
In the broader market context, the Sensex has increased by 1.06% over the past week, contrasting sharply with Tree House's decline. This underperformance is further emphasized by the stock's negative returns over various periods, including a 56.37% drop year-to-date compared to a 4.21% rise in the benchmark. The company's inability to service its debt, coupled with poor operating profit growth and flat results in recent financial disclosures, indicates a lack of investor confidence. The rising investor participation, as evidenced by a 20.53% increase in delivery volume, does not seem sufficient to counteract the negative sentiment surrounding the stock, which continues to be viewed as risky and underperforming in both the short and long term.