Why is TTK Prestige falling/rising?

As of 22-Sep, TTK Prestige Ltd's stock price is currently at 656.00, reflecting a decrease of 7.9 points or 1.19%. The stock has been on a downward trend, having underperformed its sector by 1.94% today and experiencing a consecutive fall over the last four days, resulting in a total decline of 3.53%. Although the stock opened with a gain of 3.17% today and reached an intraday high of Rs 684.95, it has still shown a significant underperformance against the benchmark, with a one-year return of -27.54%. The company's financials indicate a fair valuation with a low debt-to-equity ratio, but it has faced challenges such as a 42.1% drop in PAT and a 10.2% decline in net sales, contributing to its recent price movement.
Broader Market Context: In comparison to the benchmark, TTK Prestige's short-term performance has been notably poor, with a one-week return of -2.42% against the Sensex's gain of 0.46%. Over the past year, while the Sensex has only declined by 2.82%, TTK Prestige has significantly lagged with a drop of 27.54%. This consistent underperformance, coupled with negative financial results and a lack of long-term growth prospects, has likely influenced investor sentiment negatively, leading to the stock's current decline.