Why is T.V. Today Netw. falling/rising?

As of 29-Jul, T.V. Today Network Ltd is experiencing a slight increase in its stock price, currently at 153.85, reflecting a change of 0.65 or 0.42% upward. Despite this recent uptick, the stock has underperformed significantly over the past week and month, with declines of 10.58% and 10.55%, respectively. The stock is trading below its moving averages across various time frames, indicating a bearish trend. However, there has been a notable increase in investor participation, with delivery volume rising by 1290.98% compared to the 5-day average. The company also boasts a high dividend yield of 5.55%, which may attract some investors despite its poor long-term growth metrics, including a staggering annual operating profit decline of 124.60% over the last five years.
In the broader market context, T.V. Today Network Ltd has consistently underperformed against the benchmark, with a year-to-date return of -25.82% compared to the Sensex's positive 4.09%. This trend of underperformance extends over the past three years, where the stock has generated negative returns while the benchmark has seen substantial gains. The stock's recent price movement, while slightly positive, does not offset the significant risks associated with its declining profits and negative operating results, which continue to weigh heavily on investor sentiment.