Why is T.V. Today Netw. falling/rising?

As of 04-Aug, T.V. Today Network Ltd is experiencing a decline in its stock price, currently at Rs 151.70, which represents a decrease of -0.17 or -0.11%. The stock has been underperforming, with a consecutive fall over the last two days resulting in a total decline of -1.65%. It is also trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a bearish trend. The stock is close to its 52-week low, just 3.76% away, and has shown poor performance over various periods, including a -10.76% drop over the past month and a staggering -45.60% decline over the last year. Additionally, the company has reported negative operating profits, with a significant drop in both profit before tax and net sales in the latest quarter, contributing to a perception of risk among investors.
In the broader market context, T.V. Today Network Ltd's performance contrasts sharply with the benchmark Sensex, which has seen a slight increase of +0.16% over the past week. While the stock has a high dividend yield of 5.57%, the overall sentiment remains negative due to its poor long-term growth prospects, as evidenced by an annual operating profit decline of -124.60% over the last five years. The stock's liquidity appears sufficient for trading, but the significant drop in delivery volume by -65.44% against the 5-day average suggests waning investor interest. Overall, the combination of negative financial results, underperformance relative to the market, and declining investor participation are contributing to the stock's downward trajectory.