Why is T.V. Today Netw. falling/rising?

As of 07-Aug, T.V. Today Network Ltd is experiencing a decline in its stock price, currently at Rs. 141.00, which reflects a decrease of Rs. 3.55 or 2.46%. The stock has hit a new 52-week low of Rs. 140 today and has been on a downward trend, having fallen consecutively for the last three days with a total decline of 7.63%. Additionally, the stock has underperformed its sector by 3.1% today. Over the past week, the stock has decreased by 8.59%, and it has shown significant losses over longer periods, including a 32.02% drop year-to-date and a 48.25% decline over the past year. The stock is trading below all key moving averages, indicating a bearish trend, and there has been a notable decrease in investor participation, with delivery volume falling by 25.34% compared to the five-day average.
In the broader market context, the Sensex has only declined by 0.69% over the past week, indicating that T.V. Today Network's performance is significantly worse than the benchmark. While the stock opened higher today with a gain of 2.11%, it quickly fell to its intraday low, suggesting a lack of sustained buying interest. The high dividend yield of 5.9% may attract some investors, but the overall negative sentiment and poor performance relative to both the sector and the market are contributing to the stock's downward trajectory.