Why is T.V. Today Netw. falling/rising?

As of 11-Sep, T.V. Today Network Ltd is experiencing a decline in its stock price, currently at Rs 151.50, which represents a decrease of Rs 4.1 or 2.63%. The stock has underperformed its sector by 3.53% today and opened with a loss of 2.51%. It reached an intraday low of Rs 149.5, reflecting a drop of 3.92%. In terms of returns, the stock has shown a negative performance over various periods, including a year-to-date decline of 26.95% and a one-year decline of 40.32%. However, there has been a notable increase in investor participation, with delivery volume rising by 99.34% against the 5-day average, and the stock currently boasts a high dividend yield of 5.46%. The moving averages indicate that the stock is performing better than the 20-day average but worse than the 5-day, 50-day, 100-day, and 200-day averages.
In the broader market context, the stock's short-term performance over the past week shows a decline of 0.33%, while the benchmark Sensex has increased by 1.03%. This indicates that T.V. Today Network Ltd is lagging behind the overall market trend. Additionally, the stock's year-to-date and one-year returns are significantly lower than the Sensex, which has gained 4.36% and remained flat at 0.03%, respectively. This underperformance relative to the benchmark may be contributing to the negative sentiment surrounding the stock, further exacerbated by its recent price movements and the overall market conditions.