Why is TV Vision falling/rising?

As of 26-Jun, TV Vision Ltd's stock price is currently at 7.05, reflecting a decrease of 0.14, or 1.95%. The stock has been underperforming, having lost value for the last 13 consecutive days, resulting in a total decline of 20.25% during this period. Additionally, the stock's performance today is noted to be 0.7% lower than its sector average. The company has reported negative financial results for the last two quarters, with a significant drop in profit after tax and net sales, contributing to a weak long-term fundamental strength characterized by a negative book value and high debt levels. Furthermore, over the past year, despite a slight positive return of 1.88%, the company's profits have decreased by 12.7%, indicating ongoing financial struggles.
In the broader market context, TV Vision's short-term performance has significantly lagged behind the benchmark Sensex, which has gained 2.94% over the past week while TV Vision has dropped by 7.84%. This stark contrast highlights the stock's challenges in attracting investor interest, as evidenced by a 37.36% decline in delivery volume compared to the five-day average. The high percentage of pledged promoter shares further exacerbates the stock's vulnerability in a declining market, adding additional downward pressure on its price. Overall, the combination of poor financial results, negative investor sentiment, and underperformance relative to the benchmark contributes to the stock's current downward trajectory.