Why is TV Vision falling/rising?

As of 19-Nov, TV Vision Ltd is experiencing a decline in its stock price, currently at 5.78, which reflects a decrease of 0.15 or 2.53%. The stock has underperformed its sector by 2.57% today and is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Over the past week, the stock has dropped by 5.25%, and it has seen a significant decline of 11.08% over the past month. The company's negative financial performance is evident, with a negative book value and a weak long-term growth outlook, as net sales have decreased at an annual rate of 15.07%. Additionally, the company has reported negative results for the last four consecutive quarters, with a substantial fall in profit after tax and low return on capital employed, contributing to the stock's downward movement.
In the broader market context, the Sensex has shown a positive return of 0.68% over the past week and 1.33% over the past month, indicating that the overall market is performing better than TV Vision Ltd. The stock's liquidity is also concerning, with a significant drop in delivery volume by 74.43% compared to the 5-day average, suggesting reduced investor interest. Furthermore, the high percentage of pledged promoter shares adds to the risk, as it can exert additional downward pressure on the stock price in a declining market. Overall, the combination of poor financial performance, negative investor sentiment, and unfavorable market conditions is driving the stock's decline.