Why is TVS Holdings falling/rising?

As of 25-Aug, TVS Holdings Ltd is experiencing a decline in its stock price, currently at 11,986.35, reflecting a decrease of 59.65 points or 0.5%. The stock has underperformed its sector by 0.27% today and has been on a downward trend for the last three days, accumulating a total decline of 2.31%. Despite a positive performance over the past month with a return of 1.57%, the stock has seen a significant drop of 11.08% over the past year. While the company has reported strong financial results, including a 37.44% growth in net profit and positive results for the last seven consecutive quarters, the increase in pledged promoter shares to 23.06% raises concerns among investors, contributing to the stock's recent decline.
In the broader market context, the Sensex has shown a positive return of 0.45% over the past week, contrasting with TVS Holdings' decline of 2.15% during the same period. This indicates that the stock is not only underperforming relative to the market but also facing reduced investor participation, as evidenced by a 76.37% drop in delivery volume compared to the five-day average. Although the stock is trading at a discount compared to its peers and has attractive valuations, the recent negative sentiment and falling liquidity suggest that investors are cautious, leading to the current downward movement in the stock price.