Why is TVS Holdings falling/rising?

As of 23-Sep, TVS Holdings Ltd is experiencing a decline in its stock price, currently at Rs 13,076.55, which reflects a decrease of Rs 357.45 or 2.66%. The stock has underperformed its sector by 3.16% today and has been on a consecutive downward trend for the last two days, accumulating a total loss of 2.73%. Despite a positive performance over the past month with an 8.56% increase, the stock has generated a negative return of 6.39% over the past year. Additionally, the stock's delivery volume has significantly decreased by 51.46% compared to the 5-day average, indicating falling investor participation. While the company has reported strong financial results, including a 37.44% growth in net profit and consistent positive results over the last seven quarters, the increase in pledged promoter shares to 23.06% raises concerns among investors.
In the broader market context, the stock's short-term performance of -1.26% over the past week contrasts with the Sensex, which has only declined by 0.34%. This underperformance suggests that the stock is not only facing internal challenges but is also lagging behind the overall market trend. Despite the company's attractive valuation and strong profit growth, the recent price movements indicate that investor sentiment may be influenced by the increased pledge of promoter shares and the recent drop in trading volume, which could be contributing to the stock's current decline.