Why is UFO Moviez falling/rising?

As of 13-Nov, UFO Moviez India Ltd is experiencing a decline in its stock price, currently at Rs 80.90, which reflects a decrease of Rs 2.06 or 2.48%. The stock has underperformed its sector by 0.47% today, reaching an intraday low of Rs 80.78. Additionally, the stock's performance over the past week shows a modest increase of 0.43%, but it has significantly underperformed on a year-to-date basis with a decline of 20.57%. The trading volume has also seen a notable drop, with delivery volume falling by 68.19% against the 5-day average, indicating reduced investor participation. There is no information available regarding positive or negative factors impacting the stock.
Broader Market Context: In comparison to the benchmark Sensex, which has risen by 1.40% over the past week, UFO Moviez's performance has lagged behind. The Sensex has shown a year-to-date increase of 8.11%, contrasting sharply with UFO Moviez's significant decline. The broader lifestyle sector has also seen a decrease of 2.13%, which may contribute to the negative sentiment surrounding UFO Moviez. Overall, the combination of underperformance relative to both the sector and the benchmark, along with declining investor interest, suggests a challenging environment for the stock.