Why is UltraTech Cem. falling/rising?

As of 25-Jul, UltraTech Cement Ltd's stock price is currently at Rs 12,239.00, reflecting a decrease of Rs 29.0 or 0.24%. The stock has been experiencing a downward trend, having fallen for the last four consecutive days, resulting in a total decline of 2.56% during this period. Despite this recent downturn, the stock has shown strong performance over the longer term, with a 4.07% increase over the past month and a notable 7.17% rise year-to-date. Additionally, the stock is currently 3.86% away from its 52-week high and has outperformed its sector by 0.95%. However, there has been a decline in investor participation, with delivery volume dropping by 32.65% compared to the five-day average, which may be contributing to the recent price decline.
In the broader market context, UltraTech Cement's short-term performance has been relatively better than the benchmark, as it has declined by 1.93% over the past week compared to a 0.36% decline in the Sensex. The company maintains a strong financial position with a low Debt to EBITDA ratio of 0.72 times and has demonstrated healthy long-term growth, with net sales increasing at an annual rate of 15.13%. High institutional holdings at 32.56% indicate confidence from larger investors, who typically have more resources to analyze company fundamentals. Despite the recent price drop, the stock has consistently generated returns over the last three years, outperforming the BSE500 in each of the last three annual periods, which suggests that while current market sentiment may be negative, the long-term outlook remains positive.