Why is UltraTech Cem. falling/rising?

As of 28-Jul, UltraTech Cement Ltd's stock price is currently at Rs 12,236.50, reflecting a decrease of Rs 2.5 or 0.02%. The stock has been experiencing a downward trend, having lost 2.75% over the last five days, and is currently 4.07% away from its 52-week high. Despite this recent decline, the stock has shown positive performance over the longer term, with a 7.15% increase year-to-date and a 4.65% increase over the past year. The company maintains a strong ability to service its debt, evidenced by a low Debt to EBITDA ratio of 0.72 times, and has demonstrated healthy long-term growth with net sales increasing at an annual rate of 15.13%. Additionally, high institutional holdings at 32.56% suggest confidence from knowledgeable investors, which may provide some support for the stock.
In the broader market context, UltraTech Cement's recent performance contrasts with the Sensex, which has declined by 1.59% over the past week. While the stock has underperformed the benchmark in the short term, it has outperformed the Sensex over the longer term, particularly with a remarkable 89.04% increase over the past three years compared to the benchmark's 42.27%. This indicates that while the stock is currently facing short-term challenges, its overall trajectory remains positive when viewed in a longer time frame. The liquidity of the stock is also favorable, with a delivery volume increase of 33.14% against the five-day average, suggesting that there is still active interest from investors despite the recent price decline.