Why is Unified Data falling/rising?

As of 09-Jul, Unified Data- Tech Solutions Ltd is experiencing a decline in its stock price, currently at Rs 299.40, which reflects a decrease of Rs 2.7 or 0.89%. The stock has been on a downward trend, losing value for the last five consecutive days and showing a total decline of 5.19% over the past week. Today's performance indicates that the stock is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, suggesting a bearish sentiment among investors. Additionally, there has been a significant drop in investor participation, with delivery volume falling by 57% compared to the 5-day average, indicating reduced interest in trading the stock.
In the broader market context, the stock's recent performance contrasts sharply with the benchmark Sensex, which has gained 0.15% over the past week. This underperformance relative to the benchmark highlights the challenges Unified Data is facing, as it has not only declined in the short term but has also lagged behind the market's overall positive movement. The absence of any positive factors in the provided data further emphasizes the stock's struggles, contributing to its current downward trajectory.