Why is United Interacti falling/rising?

As of 03-Jul, United Interactive Ltd's stock price is currently at 103.99, reflecting an increase of 4.49 or 4.51%. The stock has shown strong performance today, outperforming its sector by 4.32%, and it reached an intraday high of Rs 103.99. Over the past week, the stock has gained 11.08%, and it has consistently outperformed the BSE500 over the last three years, generating an impressive 272.06% return. However, there are concerns regarding the company's long-term fundamental strength, as it has reported a significant decline in operating profits over the past five years and has a negative EBIT to Interest ratio, indicating challenges in servicing its debt.
In the broader market context, while United Interactive Ltd has shown a strong short-term return compared to the Sensex, which has declined by 0.62% over the past week, the stock's long-term outlook remains uncertain due to its weak financial fundamentals. The stock's liquidity appears adequate for trading, but a notable drop in delivery volume suggests a decrease in investor participation. Despite the recent price increase, the company's negative EBITDA and reported losses raise red flags for potential investors, making the stock a risky proposition despite its recent gains.