Why is United Interacti falling/rising?

As of 17-Jul, United Interactive Ltd's stock price is rising, currently at Rs 102.00, reflecting an increase of Rs 6.9 or 7.26%. The stock has outperformed its sector by 5.68% today, reaching an intraday high of Rs 102. The stock is trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a strong upward trend. However, there has been a decline in investor participation, with delivery volume falling by 12.07% compared to the 5-day average. Over the past year, the stock has shown significant growth, with a return of 32.45%, while its performance over the last three years has been even more impressive at 227.97%. Unfortunately, the positive and negative factors dashboard is not available, which limits further insights into specific influences on the stock's movement.
In the broader market context, the stock's short-term performance over the past week shows a gain of 2.93%, contrasting with the Sensex, which has declined by 1.12% during the same period. This indicates that United Interactive Ltd is performing well relative to the overall market. Additionally, while the stock has a year-to-date return of 0.25%, the Sensex has outperformed it with a return of 5.27%. Despite this, the stock's substantial long-term gains suggest strong underlying fundamentals that may be driving investor interest, even amidst a slight decline in trading volume.