Why is United Interacti falling/rising?

As of 17-Sep, United Interactive Ltd is currently priced at 85.00, reflecting a decrease of 0.46, or 0.54%. The stock has been underperforming, having fallen consecutively for the last four days with a total decline of 5.33%. It is trading below all key moving averages, indicating a bearish trend. Additionally, the stock has seen a significant drop in investor participation, with delivery volume falling by 59.2% compared to the 5-day average. The company's financial health is concerning, as it has reported operating losses and a weak ability to service its debt, evidenced by a negative EBIT to interest ratio. This, combined with poor long-term growth metrics, has contributed to the stock's negative performance, which is reflected in its year-to-date return of -16.46%.
In the broader market context, while the Sensex has shown a positive return of 1.56% over the past week, United Interactive Ltd has only managed a gain of 2.04%, indicating it is lagging behind the benchmark. Over the last year, the stock has underperformed significantly, with a return of -12.95% compared to the market's decline of just -0.46%. This stark contrast highlights the stock's struggles relative to the overall market, further emphasizing the negative sentiment surrounding it.