Why is United Interacti falling/rising?

As of 19-Sep, United Interactive Ltd's stock price is currently at 85.00, reflecting a slight increase of 0.01 (0.01%). The stock has shown a trend reversal by gaining after five consecutive days of decline, although it is still trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Despite today's performance, the stock has underperformed over the past week and month, with returns of -2.30% and -4.60%, respectively. Additionally, there has been a significant drop in investor participation, with delivery volume falling by 86.92% compared to the 5-day average. The company faces challenges, including operating losses and weak long-term fundamental strength, which contribute to its risk profile and negative EBITDA.
Broader market context indicates that while the Sensex has gained 0.88% over the past week, United Interactive Ltd has lagged behind with a decline of 2.30%. The stock's performance over the last year has been particularly poor, with a return of -20.56%, significantly underperforming the broader market, which saw a decline of only -0.67%. This stark contrast highlights the company's struggles, including weak net sales growth and a poor ability to service its debt, which further diminishes investor confidence and contributes to the stock's overall negative trajectory.