Why is United Interacti falling/rising?

As of 22-Sep, United Interactive Ltd's stock price is currently at Rs 84.00, reflecting a decrease of Rs 1.0 or 1.18%. The stock has underperformed significantly over various time frames, with a 1-week decline of 1.75% and a 1-month drop of 11.49%. Today's trading saw the stock touch an intraday low of Rs 82.01, indicating a decline of 3.52%. Additionally, the stock is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, suggesting a bearish trend. The company's weak long-term fundamentals, characterized by operating losses and a poor EBIT to interest ratio of -2.34, further contribute to the negative sentiment surrounding the stock. Despite a 100% increase in profits over the past year, the stock has still generated a return of -21.50%, indicating a disconnect between earnings and stock performance.
In the broader market context, the Sensex has shown a positive return of 0.46% over the past week, contrasting sharply with United Interactive's decline. The stock's performance has been particularly poor compared to the market, as it has underperformed the BSE500, which recorded a negative return of only 3.80% over the last year. This stark difference highlights the challenges faced by United Interactive, including a significant drop in investor participation and liquidity issues, which have compounded the stock's struggles in the current market environment.