Why is United Interacti falling/rising?

As of 24-Sep, United Interactive Ltd's stock price is currently at 90.00, reflecting an increase of 7.0, or 8.43%. Today's price summary indicates that the stock has outperformed its sector by 10.26% and has experienced a trend reversal after two consecutive days of decline. It opened with a gain of 4.82% and reached an intraday high of Rs 97.88, showcasing significant volatility with a wide trading range of Rs 10.88. However, despite this positive movement, the stock has shown a negative performance over the past month and year, with returns of -5.16% and -11.76%, respectively. The company's long-term fundamentals are concerning, as it has reported operating losses and a weak ability to service its debt, which may contribute to investor caution despite the recent price increase.
In the broader market context, United Interactive's short-term return of +5.88% over the past week contrasts sharply with the Sensex, which has declined by 1.18% during the same period. This suggests that the stock is gaining traction relative to the overall market. However, the company's weak long-term growth metrics, including a low annual net sales growth rate of 4.12% and a negative EBITDA, indicate underlying risks that could affect its future performance. The decline in investor participation, as evidenced by a significant drop in delivery volume, further complicates the outlook for the stock, despite its recent gains.