Why is United Interacti falling/rising?

As of 26-Sep, United Interactive Ltd's stock price is currently at 94.94, reflecting an increase of 12.45, or 15.09%. Today's price summary indicates that the stock opened with a loss of 8.35% but later reached an intraday high of Rs 96.9, showcasing significant volatility with a wide trading range of Rs 21.3. Despite the positive movement today, the stock has underperformed over the past year with a decline of 13.30%, while it has shown strong performance over the longer term, with a 138.84% increase over the past three years. However, there has been a notable decrease in investor participation, as evidenced by a 13.52% drop in delivery volume compared to the five-day average, which may be impacting the stock's overall momentum.
Broader Market Context: In the short term, United Interactive Ltd has outperformed the Sensex by 16.44% today, contrasting with the benchmark's decline of 2.66% over the past week. This suggests that while the stock is experiencing a positive day, it has faced challenges in the broader market context, as indicated by its year-to-date performance of -6.69% compared to the Sensex's gain of 2.93%. The overall market sentiment may be influencing investor behavior, contributing to the stock's volatility and fluctuating trading patterns.