Why is United Interacti falling/rising?

As of 29-Sep, United Interactive Ltd's stock price is currently at Rs 85.73, reflecting a decline of Rs 7.02 or 7.57%. The stock has underperformed its sector today by 3.3%, reaching an intraday low of Rs 82.41, which is a significant drop of 11.15%. Over the past week, the stock has shown a slight increase of 1.06%, but it has experienced a notable decline of 8.80% over the past month and a substantial drop of 20.99% over the past year. The company is facing challenges such as operating losses and weak long-term fundamental strength, with poor growth in net sales and a negative EBIT to interest ratio, contributing to its recent price movement.
In the broader market context, while the Sensex has shown a slight gain of 0.70% over the past month, United Interactive Ltd's performance has been significantly worse, with a year-to-date decline of 15.74% compared to the Sensex's increase of 2.85%. The stock's volatility today, with an intraday volatility of 6.56%, indicates a turbulent trading environment, further exacerbated by the overall decline in the BPO/ITeS sector, which has fallen by 4.29%. Despite an increase in investor participation, the stock's poor historical performance and negative EBITDA position it as a risky investment, leading to its continued decline in price.