Why is United Nilgiri falling/rising?

As of 15-Jul, United Nilgiri Tea Estates Company Ltd is experiencing a price increase, currently at 480.55, reflecting a rise of 12.0 or 2.56%. The stock has shown strong performance today, outperforming its sector by 1.61%. It is also trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating positive momentum. Over the past week, the stock has gained 9.38%, and in the last month, it has risen by 10.78%. Additionally, the stock has generated a return of 14.68% over the past year, significantly higher than the broader market's return of 0.37%. The company maintains a low debt-to-equity ratio and a fair valuation, with a price-to-book value of 1.1, which supports its recent upward movement.
In the broader market context, while the Sensex has declined by 1.28% over the past week, United Nilgiri's performance stands out positively. The stock's rising investor participation, evidenced by a significant increase in delivery volume, further underscores its appeal among investors. The company's return on equity of 8.4% and a PEG ratio of 0.9 suggest that it is trading at a fair value compared to its peers, contributing to its favorable market perception. Overall, the combination of strong recent performance, fair valuation, and increased investor interest has led to the stock's rising price.