Why is United Spirits falling/rising?

As of 23-Jun, United Spirits Ltd is experiencing a decline in its stock price, currently at Rs 1,420.25, which reflects a decrease of Rs 38.5 or 2.64%. The stock has underperformed its sector by 2.08% today and has been on a downward trend for the last five days, resulting in a total decline of 4.49% during this period. Additionally, the stock has touched an intraday low of Rs 1,415.05, indicating significant selling pressure. United Spirits is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, which suggests a bearish sentiment among investors. Despite these challenges, the company maintains a high management efficiency with a return on equity (ROE) of 17.23%, a low debt-to-equity ratio of 0.06, and substantial institutional holdings at 29.58%, which could provide some support for the stock.
In the broader market context, United Spirits has underperformed compared to the Sensex, which has shown a slight gain of 0.12% over the past week, while United Spirits has declined by 4.49%. This stark contrast highlights the stock's struggles relative to the overall market. Furthermore, the year-to-date performance shows a significant drop of 12.62% for United Spirits, while the Sensex has gained 4.81%, indicating a challenging environment for the stock. Despite its strong market position, accounting for 27.91% of the sector and generating 20.16% of industry sales, the recent price movements suggest that investor sentiment is currently negative, overshadowing its positive fundamentals.