Why is United Spirits falling/rising?

As of 01-Jul, United Spirits Ltd is experiencing a decline in its stock price, currently at Rs 1,400.65, reflecting a decrease of Rs 26.35 or 1.85%. The stock has underperformed its sector today by 0.53% and has been on a consecutive downward trend for the last four days, resulting in a total decline of 3.74% during this period. Additionally, the stock is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a bearish trend. Despite a rise in delivery volume by 45.14% against the 5-day average, the stock's long-term growth prospects appear poor, with net sales growing at an annual rate of only 5.29% over the last five years. The company's high valuation, with a Price to Book Value of 12.6, and a PEG ratio of 4.3, further contribute to the negative sentiment surrounding the stock.
In the broader market context, United Spirits has underperformed significantly compared to the benchmark Sensex, which has risen by 2.00% over the past week, while the stock itself has dropped by 2.93%. Over the past month, the stock has decreased by 8.15%, contrasting sharply with the Sensex's gain of 2.76%. This disparity highlights the stock's struggles relative to the overall market performance. Furthermore, while the company boasts high management efficiency and institutional holdings, these positive factors are overshadowed by concerns regarding its flat financial results and high valuation compared to peers, leading to a cautious outlook among investors.