Why is United Spirits falling/rising?

As of 02-Jul, United Spirits Ltd is experiencing a decline in its stock price, currently at 1,383.40, which represents a decrease of 17.25 points or 1.23%. The stock has underperformed its sector today by 0.72% and has been on a consecutive decline for the last five days, resulting in a total drop of 4.92% during this period. Additionally, United Spirits is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. The delivery volume has also significantly decreased, falling by 47.1% against the 5-day average, indicating a drop in investor participation. While the company boasts high management efficiency with a return on equity (ROE) of 17.23% and a low debt-to-equity ratio, concerns about poor long-term growth, as evidenced by a modest annual growth rate in net sales and operating profit, are contributing to the stock's downward trend.
In the broader market context, United Spirits has underperformed compared to the Sensex, which has gained 0.79% over the past week while the stock has lost 4.92%. This stark contrast highlights the challenges faced by United Spirits in attracting investor confidence amidst its declining performance metrics. Despite having a high institutional holding of 29.58%, which typically indicates strong analytical backing, the stock's high valuation relative to its peers and a PEG ratio of 4.2 suggest that it may be overvalued, further pressuring its price. The combination of these factors, including flat quarterly results and a premium valuation, has led to a negative sentiment surrounding the stock, contributing to its recent price decline.