Why is United Spirits falling/rising?

As of 04-Jul, United Spirits Ltd is experiencing a decline in its stock price, currently at 1,378.40, which reflects a decrease of 3.8 points or 0.27%. The stock has been underperforming, having fallen consecutively for the last seven days, resulting in a total decline of 5.25% during this period. Additionally, it is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a bearish trend. The stock's performance over the past week shows a drop of 4.40%, while it has significantly underperformed the sector today by 0.88%. Despite having a high management efficiency with a return on equity (ROE) of 17.23% and a low debt-to-equity ratio, the company faces challenges such as poor long-term growth, with net sales growing at only 5.29% annually over the last five years, and a high valuation compared to its peers.
In the broader market context, the Sensex has shown a slight decline of 0.74% over the past week, indicating that the market is experiencing some downward pressure, although it has gained 3.01% over the past month. United Spirits' year-to-date performance is notably poor, with a decline of 15.20%, contrasting sharply with the Sensex's gain of 6.77% in the same timeframe. This underperformance may be attributed to falling investor participation, as evidenced by a 61% drop in delivery volume compared to the 5-day average, which suggests a lack of confidence among investors. Overall, while the company has strong institutional holdings and a significant market presence, the combination of declining sales growth, high valuations, and recent negative performance trends are contributing to the stock's current downward movement.