Why is United Spirits falling/rising?

As of 08-Jul, United Spirits Ltd is experiencing a decline in its stock price, currently at 1,364.75, which represents a decrease of 22.25 or 1.6%. The stock has underperformed its sector today by 0.65%, and it is trading below its moving averages across various time frames, including the 5-day, 20-day, 50-day, 100-day, and 200-day averages. Over the past week, the stock has decreased by 2.56%, and it has seen a significant decline of 14.61% over the past month, contrasting with the Sensex, which has gained 1.85% during the same period. While the company boasts high management efficiency with a return on equity (ROE) of 17.23% and a low debt-to-equity ratio, it faces challenges such as poor long-term growth, with net sales growing at an annual rate of only 5.29% over the last five years. Additionally, the stock is considered expensive with a price-to-book value of 12.2, which may deter potential investors.
In the broader market context, the Sensex has shown resilience, gaining 0.02% over the past week, while United Spirits has struggled significantly, highlighting a disconnect between the stock's performance and the overall market. The company's high institutional holdings at 29.58% indicate a strong interest from investors who can analyze fundamentals effectively, yet the stock's recent performance suggests that these factors are not enough to offset the negative sentiment stemming from flat financial results and high valuation concerns. The stock's year-to-date performance is down 16.04%, while the Sensex has risen by 7.13%, further illustrating the challenges United Spirits faces in a market that is otherwise showing positive trends.