Why is United Spirits falling/rising?

As of 09-Jul, United Spirits Ltd is currently priced at 1,372.20, reflecting an increase of 7.45 (0.55%). Despite this slight uptick, the stock has underperformed its sector by 0.34% today and has traded within a narrow range of Rs 12.1. Over the past week, the stock has declined by 0.81%, and its performance over the last month shows a significant drop of 13.74%. The stock is trading below its moving averages across various time frames, indicating a bearish trend. Additionally, there has been a notable decrease in investor participation, with delivery volume falling by 33.06% compared to the 5-day average. While the company boasts high management efficiency with a return on equity (ROE) of 17.23% and a low debt-to-equity ratio, concerns about poor long-term growth and high valuation relative to peers may be influencing investor sentiment negatively.
In the broader market context, the Sensex has shown a slight increase of 0.15% over the past week, contrasting with United Spirits' decline. The company's year-to-date performance is down 15.58%, while the benchmark has gained 6.91% during the same period. This disparity highlights the stock's struggle to keep pace with the overall market, despite its significant market capitalization of Rs 99,265 crore and high institutional holdings at 29.58%. The flat results reported in March, along with a relatively high price-to-book value and a PEG ratio of 4.2, suggest that the stock may be perceived as overvalued, further contributing to its underperformance in comparison to the benchmark.