Why is United Spirits falling/rising?

As of 15-Jul, United Spirits Ltd is currently priced at 1,371.10, reflecting an increase of 7.95, or 0.58%. The stock has shown a consecutive gain over the last two days, rising by 1.1% during this period. However, it has underperformed its sector by 0.5% today and is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Despite the recent uptick, the stock has experienced a decline of 5.58% over the past month and a significant year-to-date drop of 15.65%. Positive factors include high management efficiency with a return on equity (ROE) of 17.23%, a low debt-to-equity ratio, and substantial institutional holdings at 29.58%. However, concerns about poor long-term growth, as indicated by low annual sales growth and a high price-to-book value ratio, may be weighing on investor sentiment.
In the broader market context, United Spirits has outperformed the benchmark Sensex over the past week, gaining 0.47% compared to the Sensex's decline of 1.36%. However, the stock's year-to-date performance is notably weaker than the Sensex, which has risen by 5.67%. The rising investor participation, evidenced by a 72.94% increase in delivery volume, suggests some renewed interest in the stock, but the overall liquidity remains adequate for trading. Despite the recent gains, the stock's long-term outlook appears challenged due to its expensive valuation relative to peers and flat financial results, which could continue to impact its performance moving forward.