Why is United Spirits falling/rising?

As of 18-Jul, United Spirits Ltd is experiencing a decline in its stock price, currently at 1,362.80, which reflects a decrease of 17.2 points or 1.25%. The stock has underperformed its sector today by 0.26% and has shown a trend reversal after four consecutive days of gains. It is trading below all key moving averages, indicating a bearish sentiment. Additionally, investor participation has decreased, with delivery volume falling by 30.15% against the five-day average. Over the past month, the stock has dropped by 6.87%, contrasting with a modest 0.49% gain over the last week. While the stock has performed well over the long term, with a 64.01% increase over three years, its recent performance has been hindered by poor long-term growth metrics, such as a low annual sales growth rate of 5.29%.
In the broader market context, the Sensex has shown a slight decline of 0.90% over the past week, while United Spirits has managed a small gain of 0.49% in the same timeframe. However, the stock's year-to-date performance is significantly worse, down 16.16% compared to the Sensex's 4.63% increase. The company's high management efficiency and low debt-to-equity ratio are positive factors, but they are overshadowed by concerns regarding its expensive valuation and flat financial results. The stock's premium pricing relative to its peers, combined with a high PEG ratio of 4.2, suggests that investors may be cautious, leading to the current downward pressure on the stock price.