Why is United Spirits falling/rising?

As of 25-Jul, United Spirits Ltd is experiencing a decline in its stock price, currently at Rs 1,309.40, which reflects a decrease of Rs 26.5 or 1.98%. The stock has been underperforming, having fallen consecutively for the last four days, resulting in a total drop of 4.38% during this period. It is also trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a bearish trend. Additionally, the stock is close to its 52-week low, just 2.97% above Rs 1,270.5. Despite a rise in delivery volume by 25.41% on July 24, the overall performance remains weak, with a year-to-date decline of 19.44% compared to a 4.25% increase in the Sensex.
In the broader market context, the stock's short-term performance has significantly lagged behind the benchmark, with a 1-week return of -3.92% compared to the Sensex's -0.36%. The company's financials reveal a concerning trend, with poor long-term growth reflected in net sales and operating profit growth rates of only 5.29% and 8.78%, respectively, over the past five years. Furthermore, the stock is perceived as overvalued with a high Price to Book Value ratio of 11.8, and despite a 14.6% increase in profits over the past year, the stock has generated a negative return of -9.39%. This combination of factors contributes to the stock's recent decline, as investors may be wary of its long-term growth prospects and current valuation relative to its peers.