Why is United Spirits falling/rising?

As of 28-Jul, United Spirits Ltd is currently priced at 1,311.30, reflecting a slight increase of 1.9 (0.15%). The stock has recently experienced a trend reversal, gaining after four consecutive days of decline. However, it is still trading lower than its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. The stock is 3.11% away from its 52-week low and has underperformed its sector by 0.57%. Despite high management efficiency indicated by a return on equity (ROE) of 17.23% and a low debt-to-equity ratio, the company faces challenges with poor long-term growth, as evidenced by a modest annual net sales growth of 5.29% and a high price-to-book value ratio of 11.8, suggesting it is trading at a premium compared to peers.
In the broader market context, United Spirits has underperformed the benchmark Sensex over various periods, with a 1-week return of -4.24% compared to the Sensex's -1.59%, and a year-to-date return of -19.32% against the Sensex's +3.52%. This indicates that while the stock has seen a minor uptick today, its overall performance remains weak relative to the market. The decline in investor participation, as shown by a 2.49% drop in delivery volume, further highlights the challenges the stock faces in attracting consistent interest from investors.