Why is United Spirits falling/rising?

As of 29-Jul, United Spirits Ltd is currently priced at 1,324.50, reflecting an increase of 13.2 or 1.01%. Despite this recent uptick, the stock has underperformed its sector by 1.12% today and is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Over the past week, the stock has declined by 1.45%, and it is 4.08% away from its 52-week low. Additionally, there has been a notable decrease in investor participation, with delivery volume falling by 18.44% compared to the 5-day average. While the company boasts a high management efficiency with a return on equity (ROE) of 17.23% and low debt-to-equity ratio, its long-term growth prospects appear poor, with net sales growing at only 5.29% annually over the last five years. Furthermore, the stock is considered expensive relative to its peers, as indicated by its high price-to-book value and a PEG ratio of 4.
In the broader market context, the Sensex has decreased by 1.03% over the past week, indicating a slightly better performance compared to United Spirits' decline. However, the company's year-to-date performance shows a significant drop of 18.51%, contrasting sharply with the Sensex's gain of 4.09%. This divergence suggests that while the overall market may be experiencing some resilience, United Spirits is facing specific challenges that are impacting its stock price negatively. The combination of underwhelming sales growth, high valuation metrics, and declining investor interest contributes to a cautious outlook for the stock, despite its recent price increase.