Why is United Spirits falling/rising?

As of 31-Jul, United Spirits Ltd is experiencing a price increase, currently at Rs 1,340.30, which reflects a rise of Rs 24.7 or 1.88%. Today's performance indicates that the stock has outperformed its sector by 1.36%, reaching an intraday high of Rs 1,348.15. However, despite this positive movement, the stock has shown a decline of 4.31% over the past month and a significant year-to-date drop of 17.54%. The stock's moving averages indicate that it is currently above its 5-day average but below the longer-term averages, suggesting mixed signals about its momentum. Additionally, there has been a notable decrease in investor participation, with delivery volume falling by 55.69% against the 5-day average, which may indicate waning interest among investors. The company benefits from high management efficiency, a low debt-to-equity ratio, and substantial institutional holdings, which typically support stock stability and growth.
In the broader market context, the Sensex has declined by 1.22% over the past week, while United Spirits has managed a slight gain of 0.33%, indicating relative strength against the benchmark. However, the stock's long-term performance remains concerning, with a year-over-year return of -5.40% compared to the Sensex's slight decline of 0.68%. The company's slow growth in net sales and operating profit over the past five years, coupled with a high price-to-book value ratio, suggests that the stock may be overvalued compared to its peers. This combination of factors, including strong institutional backing and recent price movements, paints a complex picture of United Spirits' current market position.