Why is United Spirits falling/rising?

As of 01-Aug, United Spirits Ltd is experiencing a decline in its stock price, currently at 1,322.35, reflecting a decrease of 17.95 points or 1.34%. The stock has underperformed its sector by 0.27% today and is close to its 52-week low, being just 3.92% away from Rs 1,270.5. Over the past week, the stock has shown a modest increase of 0.99%, but it has declined by 5.59% over the past month and 18.64% year-to-date. Despite a high return on equity of 17.23% and a low debt-to-equity ratio of 0.06, the company faces challenges with poor long-term growth, as evidenced by a modest annual sales growth of 5.29% and operating profit growth of 8.78% over the last five years. The stock is also considered expensive relative to its peers, trading at a premium with a price-to-book value of 11.9.
In the broader market context, the Sensex has decreased by 1.06% over the past week, indicating a slightly negative trend in the market. However, United Spirits' performance has been worse than the benchmark, particularly in the short term. While the stock has shown some resilience with rising investor participation, as indicated by a 43.07% increase in delivery volume, the overall sentiment remains cautious due to flat results in the most recent quarter and a high PEG ratio of 4.1, suggesting that the stock may be overvalued given its growth prospects.