Why is United Spirits falling/rising?

As of 14-Aug, United Spirits Ltd's stock price is currently at 1,318.20, reflecting an increase of 8.45 (0.65%). The stock has shown a positive performance today, outperforming its sector by 1.08% and has gained consecutively over the last two days, resulting in a total return of 1.58%. However, it is important to note that the stock is still 3.62% away from its 52-week low and has experienced a decline of 3.30% over the past month. Despite having a high management efficiency indicated by a return on equity (ROE) of 17.23% and a low debt-to-equity ratio of 0.06, the stock is perceived as expensive with a price-to-book value of 11.8, which may be affecting investor sentiment.
In the broader market context, the stock has outperformed the Sensex in the short term, with a 1-week return of +2.12% compared to the benchmark's -0.03%. However, the stock's year-to-date performance is concerning, showing a decline of 18.90% while the Sensex has gained 3.15%. Additionally, there has been a significant drop in investor participation, with delivery volume falling by 74.67% against the 5-day average, which may indicate waning interest among retail investors. Despite its strong fundamentals and high institutional holdings at 29.45%, the overall market conditions and the stock's premium valuation compared to peers could be contributing to mixed investor sentiment.