Why is United Spirits falling/rising?

As of 03-Sep, United Spirits Ltd is experiencing a price increase, currently at 1,343.60, reflecting a rise of 10.0 or 0.75%. The stock has shown a positive trend, gaining 4.69% over the last four days, and has outperformed the benchmark Sensex in the short term, with a 1-week return of +3.13% compared to the Sensex's -0.27%. However, the stock is trading below its longer-term moving averages, specifically the 50-day, 100-day, and 200-day averages, indicating some potential resistance at higher price levels. Additionally, there has been a decline in investor participation, with delivery volume falling by 19.23% against the 5-day average, which could signal a lack of strong buying interest despite the recent gains. The company benefits from high management efficiency, a low debt-to-equity ratio, and strong institutional holdings, which may support its price stability and growth potential.
In the broader market context, while United Spirits has shown a positive return in the short term, its year-to-date performance remains negative at -17.34%, contrasting with the Sensex's positive return of +3.11%. This disparity highlights the stock's underperformance over a longer horizon despite recent gains. The company's valuation appears expensive relative to its peers, with a high Price to Book Value ratio, which could deter some investors. Furthermore, the flat results reported in June may have contributed to a cautious outlook among investors, despite the company's healthy operating profit growth and significant market presence within its sector.